Companies that rely on digital modes of business and marketing will undoubtedly soar as public trust in the digital world grows. This blog will walk you through some of the digital marketing trends that will dominate in 2022, promising a wider window of opportunity for brands that are ready to become agile and savvy.
Before we get into the ideas and strategies that will discuss future changes in digital marketing, let us assure you that the future of digital marketing in 2022 and subsequent years is very bright and blooming. Here are some of the future's most evolving and dominant digital marketing trends.
1. Core and EAT Updates
The quality of the content you post determines where you rank on Google search, according to the most recent case studies on digital marketing in the future. Websites that follow the EAT algorithm (Expertise, Authority, and Trust signals) will always appear on the first page of a Google search.
This is due to the fact that as the number of people who use the internet grows, so does the likelihood of fake and untrustworthy information. With such threats in mind, Google has developed strict algorithms to distinguish between quality content and repetitive data. Invest in high-quality, authentic content if you want to be at the top of the charts.
2. A Social Media Tribute
Every forward-thinking person should be willing to invest both time and money in social media marketing. Social media has become incredibly resourceful and promising in bringing in new business, with platforms like Instagram, Facebook, and others becoming more powerful year after year. According to one study, social media will account for approximately 24% of total marketing budget in the United States in the second half of 2021, up from 13% in the first half of the year. Because most people spent so much time on social media during the pandemic, it has evolved into a place where marketers and brands can easily connect and reconnect with their customers.
As a result, many businesses are eager to invest in a good social media strategy that includes high-quality and engaging photos, videos, Q&A, and so on.
3. Incorporating Voice Search
A Hubspot study found that 39% of people use voice search as a mode of internet browsing. However, 45% of those polled had no idea what a voice search was. According to predictions and research, voice search-based surfing on Google produces different results than typing and searching.
This means that voice search has the potential to be the next best friend of websites competing for a first-page Google display. The design and optimization of voice search content vary.
It is more crisp and conversational, making a voice detector easily detectable. As a result, the clearer your words are, the more traffic you'll get. With each passing day, an increasing number of people are turning to this medium capable of accurate syncing.
4. The Evolution of Content Marketing
The Google EAT algorithm places bids on any content that has the potential to be authentic, interactive, and fresh all at the same time. According to research, in previous years, interactive content with the potential to capture attention was a major omission in the world of digital marketing. Only about 43% of the content was project-based, 30% was persona-based, and 12% was journey-focused.