Zombie Marketers
November 14, 2022

Why are logos so important for your business?

1. It gets people's attention-

A logo can quickly get people's attention and communicate a company's fundamentals in an interesting way. That short attention span, which causes customers to judge your company based on its appearance, can work in your favour if you have a strong logo to speak for your digital marketing company.

2. It makes a good first impression-

A logo is the first point of contact between a company and its customers. In digital marketing services, if it is well designed, they can help increase the public's interest and invite them to learn more about the company. This is your opportunity to display immediate ownership of the product(s) you sell or the niche you dominate.

3. It is the baseline of your brand identity-

Simply put, successful branding is about telling a story that will generate personal responses from customers. While logo design is only one aspect of a company's brand, it serves as the foundation for the entire story on which the brand is built.

4. It's memorable-

Logos serve as a point of identification; they're the symbol that customers use to understand your brand. Ideally, you'll want individuals to connect seeing your logo with memories of what your company does - and, more importantly, how it makes them feel. Because a good logo is visually appealing, it creates positive recall about your brand that your company's name alone may not.

What factors should you think about before getting a logo design for your business?

Do the research-

Before you start designing a logo, make sure you understand your clients. You will only be able to create a meaningless logo if you lack this knowledge. Your client will almost certainly request that the design be replaced. Instead, conduct your own investigation into your client's business, target customers, and market. Keep in mind that the majority of concept development is brief and contains little information about the company and its operations.

Ensure a unique concept-

If you look closely at iconic logos, you will notice one thing that they all have in common. They are based on unique concepts. This means that the concept is unique and different, as are the images, symbols, typography, and other elements in their logos. One trick for coming up with unique ideas is to quickly sketch as many logo concepts as you can on a piece of paper. Your creative mind will generate a wide variety of ideas in a short period of time this way.

Colour theory-

Choosing the colours for your logo is more than just picking your favourite colour is a complex process that requires research and thought. To begin, understanding logo psychology will help you in recognising the impact they have on brand perception and communicate to your audience what your brand represents. Your logo's colour scheme can make or break it, and it can also influence the feelings or emotions associated with your brand.

The common logo uses for business-

  • Websites- When creating a website as part of brand recognition, having your logo on your site helps to identify your company and develop stability with your web presence. Make sure your logo is visible and easily identifiable by your visitors when designing a website. Logos are typically placed in the header and/or footer of your website, usually left-aligned and ideally linked to the homepage. Furthermore, your logo can be used as your website's favicon, which is a small icon that appears in the browser window.
  • Social media- Having your logo on all of your social media channels helps to create a stronger and united social presence. Because also in digital marketing services, social media is all about sharing, your photos and visuals should be branded. This is true for posts on Instagram, Facebook, LinkedIn, and YouTube.
  • Internal assets- Aside from external applications, your logo serves an important and necessary internal purpose: it promotes the corporate culture of your company. Your company's logo should appear on all company-wide presentations, emails, and training sessions. Additionally, if you create employee merch, you want your team to proudly display your logo. That is also something you should be proud of.
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